I believe that reaching out to your users and recognizing their needs is the all-important first step to a successful design. Through deliberate planning, collaboration and testing, I work to create meaningful interactions that fulfill both business and user needs.

Throughout my process I make sure to utilize of the fundamental aspects of UX design.

• Research - Identifying and understanding the problem

• Ideation - Internal collaboration to develop a myriad of possible solutions

• Prototyping - Combining low- and high-tech mockups to discern viable candidates

• User Testing - Ensure that my ideas and hypotheses are valid

• Iteration - Address any further concerns and discoveries made during testing.

• Implementation - Finalize design and effectively communicate the deliverable

The UX process is near and dear to me. From research to A/B testing, I cover all the bases to guarantee that the best experience gets crafted.